Author Archives: Research Initiatives

Child Labour among the Rural Communities of Pakistan

Explore the factors which lead to the use of child labour in the rural communities in Pakistan. Child labour has become a serious and complicated issue across the rural communities of Pakistan. It has been observed that child labour began in the mid-eighteenth century when the poor children were compelled to dangerous work in theContinueContinue reading “Child Labour among the Rural Communities of Pakistan”

Relationship Between Money and Happiness

People assume that money would create more happiness but increasing money does not make us happier (Greenberg, 2012; Norton, 2012). According to Greenberg (2012) and Norton (2012) income effects happiness especially as low-income people are less happy because it creates stress and worries. However, it has been highlighted by Greenberg (2012) that people with enoughContinueContinue reading “Relationship Between Money and Happiness”

Celebrity Endorsement

What makes celebrity endorsement an effective advertising strategy? According to Silvera and Austad (2004) and Chan et al (2013) the advertising strategy of using celebrity endorsement has a positive impact on selling a product. It has been pointed out that celebrity endorsement is successful because of the celebrities’ positive image (Silvera and Austad, 2004). Moreover, ChanContinueContinue reading “Celebrity Endorsement”

Drugs Among Athletes and It’s impact on their Health

Why are so many sports people taking drugs? What are some of the major health risks associated with this practice? Most athletes and young people take drugs to keep their body strong and active despite knowing it is harmful. There are many reasons which are significant for both athletes and teenagers.  Drugscope (2002) and BMAContinueContinue reading “Drugs Among Athletes and It’s impact on their Health”

Smoking

Should smoking be banned in public places? Smoking impacts on the quality of leisure time in public places. Smokers love to spend their leisure time in public places, for example, parks, restaurants, and shopping malls; nonetheless, this free time becomes a cause of danger due to smokers. Smoking should be banned because it is harmful.ContinueContinue reading “Smoking”