What makes celebrity endorsement an effective advertising strategy? According to Silvera and Austad (2004) and Chan et al (2013) the advertising strategy of using celebrity endorsement has a positive impact on selling a product. It has been pointed out that celebrity endorsement is successful because of the celebrities’ positive image (Silvera and Austad, 2004). Moreover, ChanContinueContinue reading “Celebrity Endorsement”
Category Archives: Research
Drugs Among Athletes and It’s impact on their Health
Why are so many sports people taking drugs? What are some of the major health risks associated with this practice? Most athletes and young people take drugs to keep their body strong and active despite knowing it is harmful. There are many reasons which are significant for both athletes and teenagers. Drugscope (2002) and BMAContinueContinue reading “Drugs Among Athletes and It’s impact on their Health”
Smoking
Should smoking be banned in public places? Smoking impacts on the quality of leisure time in public places. Smokers love to spend their leisure time in public places, for example, parks, restaurants, and shopping malls; nonetheless, this free time becomes a cause of danger due to smokers. Smoking should be banned because it is harmful.ContinueContinue reading “Smoking”
Marine Litter
What is marine litter and how does it affect marine life and seabirds? Sea garbage is a significant phenomenon across the globe (DOE, 2016). It has been claimed that there are several sources who create rubbish, but plastic is the main supplier of marine litter (DOE, 2016. According to DOE (2016) and MCS (2007) humanContinueContinue reading “Marine Litter”
